in French, 'vis' akin to your house, your place

Chez vous : Main Outlet

391 Orchard Road, Ngee Ann City Podium, 
#05-05, S238872

Chez vous : Hideaway

391B Orchard Road, Ngee Ann City Tower B,
#14-04, S238874

Why Do I Need to Bleach My Hair for Trendy Shades such as Ash Brown, Rose Gold or Gray?
Bonus: Hair Tips to Reduce Damage from Bleach

Why Do You Have to Bleach Your Hair to Dye Certain Hair Colours? – That’s a common question many customers have. After all, don’t we all wish to achieve gorgeous-looking shades – such as ash brown, grey, rose gold hues, pastels and beige blondes – without bleaching our hair? This way, we can avoid damaging our precious hair. 

Before answering that question, we need to understand what bleach does to our hair first?


What Does Bleaching Do to Your Hair?

What Does Bleaching Do to Your Hair?


Bleach helps to strip the colour of our hair strands by dissolving the hairs natural melanin or previous dye pigments. Thereafter, we can then deposit new colour pigments into our hair. In most cases, the hair has to be lightened to a shade slightly lighter than the desired hair dye, for the colour to be accurate and visible.


Why Do I Need to Bleach My Hair for Trendy Shades such as Ash Brown, Rose Gold or Even Cool Brown?

Why Do I Need to Bleach My Hair for Trendy Shades


1. Existing Hair Pigments Will Alter the Desired Dye’s Colour

Take for example, Asian’s hair predominantly consists of red pigments. If we add Ash dyes, which is usually made up of blue pigments, the end result will not be Ash tones. Instead, it will appear to be magenta.


Existing Hair Pigments Will Alter the Desired Dye’s Colour
For illustration and simplification purposes


Similarly, if the lightening procedure isn’t done sufficiently, the hair will contain orange pigments. Hence, if we add Ash dyes (blue pigments), the end result will be greenish-looking.


Existing Hair Pigments Will Alter the Desired Dye’s Colour 2
For illustration and simplification purposes


In conclusion, bleaching existing hair is required to create a “clean” canvas for new hair dyes to appear as it is. This is especially so when the desired hair dyes are on the opposite spectrum of the colour wheel.


Hair Colour Wheel


This is also why you should never use a box dye. Box dye tends to over deposit pigments into our hair. This causes complications to future colour service, as intense lightening is needed to remove these dyes. Otherwise, the colour will turn out patchy!


2. Hair Dyes Cannot Lift Existing Hair Colour Effectively

This is a phrase used commonly by hairdressers. But what exactly does it mean to a layman?

It simply means that we are unable to achieve the desired level of lightness using hair dyes alone. Take a look at the illustration below:


Hair Dyes Cannot Lift Existing Hair Colour Effectively
For illustration and simplification purposes


For example, we would like to achieve a lighter hair shade – say blonde. However, our current hair shade is dark brown. Adding light pigments will only turn our dark hair shade to a medium brown level, which is not the level of lightness we desire. 


Trivial: Hair dyes alone usually lifts 1 to 2 level, only.


In short, bleaching is needed to achieve lighter hair colours. See illustration below.


Bleaching is needed to achieve lighter hair colours



Does Bleach Damage Your Hair?

Does Bleach Damage Your Hair?


Yes, it does! And, don’t let anyone tell you otherwise. That said, technology has improved considerably in the past 10 years.


With the help of plex treatments – like Olaplex, Smart Bond, BondPro+ – the level of damages caused by bleach has been reduced drastically. However, there’s still a certain degree of damage posed to the hair.


How to Bleach Your Hair without Damaging Your Hair Excessively?

Hair Tips #1: Prep Your Hair 1 Month Before Your Colour Service, the Correct Way

With the rising popularity of bond-repairing technology, customers are over-relying on it solely to treat their hair.


Hear it first from us! To have healthy hair, we need to “tackle” it from three aspects. Doing so will improve hair’s resilience against any lightening service – thus reducing damage.


For a lack of better analogy: It’s a little like Vitamin C is good for our body, but that doesn’t mean that our food intake should comprise solely of Vitamin C, right?


1. Bond Strengthening

Olaplex no. 3


Use Goldwell Dualsenses Bond Pro 60 sec Treatment or Olaplex no. 3 twice a week. These products will strengthen the hair bonds to prevent breakage during upcoming lightening procedures.


2. Reduce Porosity with Proteins

Oribe Gold Lust Transformative Masque


For daily conditioning, use a protein-rich formula such as Oribe Gold Lust Transformative Masque (yes, it can be used daily) to “mend the holes” in our hair. This way, hair is more resilient to future chemical services.


3. Enhance Elasticity with Moisture

Enhance Elasticity with Moisture


Indulge your hair with a moisture-rich masque as least once a week. Do you know that moisture is an important factor when it comes to elasticity? Without elasticity, hair will break easily.


Hair Tips #2: Bond Strengthening Treatment is a Must

Bond Strengthening Treatment is a Must


We cannot emphasize this enough. If you’re bleaching your hair, please opt for plex treatments to be included in the bleach – by all means! 


It makes a huge difference. This is NOT a conspiracy theory. #facepalm


Hair Tips #3: Post Care Maintenance for Your Hair

Post Care Maintenance for Your Hair


Post a colour service, it is always advisable to replenish moisture and protein back to the hair to reduce the rate of future deterioration. In-salon treatments such as Tokio Inkarami Hair Treatment and Foundation Sugar Hair Lamination Treatment are great options!


Which is the Least Damaging Bleach for Your Hair?

Goldwell Light Dimensions Silklift bleach


Have you heard of the all-new Goldwell Light Dimensions Silklift bleach? If you haven’t, you must!


Every year, Chez Vous Hair Salon will test products from multiple brands as part of our procurement process. The all-new Goldwell Light Dimensions Silklift bleach (when mixed with the 2-in-1 serum) is less damaging to the hair when benchmarked against all other brands!


Nope, we are NOT paid to say so. But we thought you should know about this great product!


For hair colour inspirations, click here.


Have any other hair or hairstyle related concerns? Do contact us at [email protected] or drop us a message via our Instagram and Facebook page. We are more than happy to assist you! To book an appointment, reach us at [email protected] or call us at 6732 9388.


Chez Vous (main outlet) is located at 391 Orchard Road, Ngee Ann City Podium, #05-05, Singapore 238872. We hope to see you soon!



ABOUT CHEZ VOUS 


Chez Vous Hair Salon


Many media have labelled Chez Vous as one of the leading names of luxury hair salons in Singapore. Since 1995, Chez Vous has distinguished itself with top-notch and bespoke hair services - courtesy of their "Only Hair Directors Allowed" policy. All stylists have either a minimum of 10 years of experience or are exceptionally skilled in their area of expertise. Rumours have it that the salon has one of the most gruelling entry recruitment exam, guaranteeing them an unparalleled roster of beauty experts. The brand is also one of the most positively reviewed and top-rated hair salons in Singapore.


This is a Chez Vous is well-known for its first-in-the-world Fix You Programme. With hundreds of success stories, this salon has secured itself as the go-to "Fixer" when it comes to hair woes. of text. Double-click this text to edit it.


Many Caucasian Expats in Singapore are pleased to know that Chez Vous Hair Salon has a team of Caucasian Hair Specialists that particularize in colouring and cutting Caucasian hair. This is a feat not many Asian salons can claim. For the past 7 years, Chez Vous has been nominated as one of the best hair salons for Caucasian expatriates by the authoritative media guide - Expat Living Singapore.


With more than 30 hair awards under its belt, it is not surprising to find their customers equally illustrious. Many of the Who's Who in Singapore go to Chez Vous regularly for a trendy change in style.


391 Orchard Road, 
Ngee Ann City Podium, 
#05-05, S238872

391B Orchard Road, 
Ngee Ann City Tower B,
#14-04, S238874

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CHEZ VOUS:
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