Reinforces and strengthens fragile hair from the inside out.
Hydrates strands, locks in moisture and enhances softness.
Forms a scaffold around each hair fiber to protect from external aggressors.
Improves the tensile strength and elasticity of each hair strand.
Prevents breakage and hair fall caused by brushing and styling, encouraging length over time.
Provides 450° F heat protection.
Hair is 2.9x more elastic and 133% stronger.*
* Based on a clinical test after 5 uses of Hair Alchemy Shampoo, Conditioner and Fortifying Treatment Serum when used as a system vs non-conditioning shampoo.