High Fashion Model. Stripped.

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Share & Hashtag #chezvousbeautyisreal and tell us what beauty means to you. One lucky participant will stand to win #therealme makeover experience, worth $800.

The Truth About Beauty

Today, you are faced with countless images of beauty that are often digitally enhanced or are altogether unattainable. Models and celebrities present images of perfection in glossy magazines but the fact is, when you take away their make-up and fancy hair styles, those same people actually look “ordinary”...normal...just like you! We want to liberate you from trying to live up to the unrealistic standards, it’s time to start believing in #therealme.

Discovering your beauty is a journey of positive transformation. You may wake up not feeling your best or simply...plain. Let's face it, looking good recharges you and makes you feel confident. And discovering your own fabulous look is truly a real experience.

All we're saying is that we understand your predicament. No woman should feel pressured about being beautiful or looking like that supermodel in the glossy magazine. You know those flaws that keep making you feel down? We can help you learn to love them and to realise your full beauty potential. This is what positive transformation is all about.

The truth about beauty is...it is actually attainable and very much within your reach. You don't need a photoshopping session to find #therealme. Sure, there are days when we feel like nothing we do will make us look as beautiful as that flawless face in the magazine. But we can help you find your amazing look and guess what? It's a real experience!

At the end of the day, every woman wants to look beautiful because looking good makes her feel confident and empowered. You don't have to be a supermodel or top actress to look amazing – remember, without their fancy makeover, they look just like any normal woman. At Chez Vous, beauty is real and we take you through a journey of positive transformation to help you discover your beauty...#therealme. We guarantee no photoshopping and no digital enhancements. It's time to discover The Real You.

Chez Vous has launched a #chezvousbeautyisreal campaign in a bold attempt to liberate women from unrealistic beauty standards. In a witty and unapologetic fashion, Chez Vous has created a series of photos using an A-list model to capture how she would look like in real life settings vis-à-vis a fashion photography set. In doing so, Chez Vous would like to highlight that as beautiful a model as she is, she too cannot achieve the "perfect beauty standards" in reality; without all that digital enhancements, carefully-crafted poses, styling, make-up and hair. To know more about the campaign, click here

CREDITS:

• hair: chez vous
• styling: cary cheng
• make-up: peter angel wanneck / school of make-up, using make up store
• photography: corneylus tan
• model: Elena Cheurina