Chez Vous Beauty Is Real Campaign

Stemming from the standards set in the mainstream where most models are styled, photo shopped or digitally enhanced to perfection; in 2015, Chez Vous will be raising an internet meme or two, giving a shout out to all women to discover their natural beauty and celebrate #chezvousbeautyisreal. The aim of our latest campaign, #chezvousbeautyisreal, is to liberate women from those unrealistic beauty standards and prove that beauty should be attainable, tangible and empowering (#therealme). Chez Vous's vision has remained steadfast since its inception:

to inspire possibilities, as well as provide 100% reliability and expertise through our accomplished hair maestros, to produce every customer's true personality and glamour – in other words, keeping it all real.

Because today's digitised world now highlights beauty standards that most of the time are unrealistic – from body shapes to ageless faces and an infinite number of hair trends – Chez Vous, now more than ever, makes it a point to ensure that our approach is honest, holistic, practical, real and always a pampering experience for its customers. In an unprecedented move, on the 7^th June 2015*, Chez Vous will be offering every woman, regardless of age and race, the opportunity to experience a full makeover session when they visit Chez Vous @ Ngee Ann City. Every customer is guaranteed no photoshopping and no digital enhancements, just pure pampering bliss. This will be a journey of positive transformation that is real and will hopefully change how women perceive true beauty. While there are no restrictions on the number of people entering the salon, the sessions will be subject to the availability of beauty consultants.

INCLUSIVE OF

• tips and tricks by beauty consultants;
• hair wash;
• blow-dry and styling;
• professional make up;

*not inclusive of haircut; or chemical services; or treatments

SPREAD THE WORD | EMBRACE OUR SOCIAL SCENE

Share & Hashtag #chezvousbeautyisreal and tell us what beauty means to you. One lucky participant will stand to win #therealme makeover experience, worth $800.