Chez Vous 20th Anniversary 20 Lookbook Challenge #14: Alethea
FUTURISTIC GRANNY BLUE
DESIGNER: ASSOCIATE SALON DIRECTOR, JAMIE SEAH
COLOUR: GRANNY BLUE
Gone are the days when wild colours and excessively flamboyant hair are considered vulgar. Who would have thought that such hair colours will one day transit from being a subculture to mainstream consumer culture?
It's no secret that fashion's obsession with Crayola-hued hair will be revived in 2016. As seen on the runways for spring summer 2016, from Gucci to Versace, this take on wild coloured hair is as key to having well-conceived fashion accessories and statement dresses. The trend of designers peppering their shows with a handful of models with wildly dyed hair will continue across many shows.
While granny-colored locks are none too new - Charlotte Free and Kylie Jenner went silver this year, and Kristen McMenamy has been sporting her natural ashen locks for decades. Associate Salon Director, Jamie Seah played up one notch by infusing touches of blue with other "hidden colours" in the hair and revealed when the hair colour starts to fade.
BEFORE & AFTER
BEHIND THE SCENES
Perhaps for the very first time in fashion history, we notice that wild hair colours have become the definitive accessory in many designers' SS2016 runway collections. This time, it demands your complete sartorial submission.
"Spotted first in New York on model Natalie Westling, who walked the Prabal Gurung runway in a bold red sweater and skirt that matched her neon cherry mane, the head-to-toe colour scheme packed an undeniable visual punch. Designer Marc Jacobs took the concept to new levels a few days later at his fall show, commissioning 60-plus wigs in custom-dyed shades (ranging from palest pink to mushroom brown and silvery oyster blonde) that corresponded to each girl's runway look. From now on, you may want to consider getting dressed around your hair colour, not the other way around."
Try it at least once in your life. Make a drastic hair colour change. The point isn't so much about improving your look; but rather as an experiment to see yourself from a completely new perspective. And if you're already going blonde, go platinum - life's too short to worry about going drastic.
20 LOOKBOOK CHALLENGE VOTING CONTEST
19 lucky participants have been given a makeover by our talented salon directors. We will be launching 1 lookbook every 4 days. And you can vote for your favorite or most outstanding makeover posted on our Facebook page at www.facebook.com/chezvoushair to win attractive prizes! All you need to do is Like, Share and Leave us a comment to tell us why this is your favorite makeover.
5 lucky voters will stand to win $150 Chez Vous hair & scalp service vouchers, and $200 worth of Kerastase latest luxury haircare range - RESISTANCE THERAPISTE*. And 1 of you might just be Chez Vous's 20th participant! Yes, you can vote for more than 1 participant.
Also, the top 3 Lookbook participants with the highest number of "Likes", "Shares" and "Comments" for his or her makeover post on Chez Vous Facebook Page will win:
1st Prize: Red Carpet Hair Treats (Worth Up to $265) & $200 worth of Kerastase latest luxury haircare range - RESISTANCE THERAPISTE
2nd Prize: Remixed Hair Treats (Worth Up to $205), powered by Kerastase RESISTANCE THERAPISTE range
3rd Prize: Hair Treats (Worth Up to $175), powered by Kerastase RESISTANCE THERAPISTE range
The contest will end on 15th December 2015, 11.59PM. Start voting today!
Stay tuned for all 20 lookbooks! XOXO
* Resistance Therapiste: Kerastase's ultimate repair range for very damaged hair features an innovative complex with sap from the Resurrection Plant is able to restore and repair very damaged hair that looks 'dead'. The Resurrection Plant, known for its ability to survive almost complete dryness and can look dead but is able to come back to life by just adding water. For the first time, Kerastase has been able to extract this precious sap for its Resistance range.
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