3 Easy Ways To Make Your Hair Treatment Last

Because hair treatments aren't cheap!

WHAT'S THE BIG DEAL ABOUT PH LEVEL?

The pH level of hair in a healthy state is between 4.5 to 5.5. When hair is in contact with water (pH level 7) or shampoo (pH level 7 to 9), its pH level will exceed 5.5. Our hair cuticles will then swell and "open", causing those treatments you spend big bucks on to "leak" out. Hence, the trick to make your hair treatment last is to control the pH level of your hair and prevent it from excessive swelling.

Tip #1: Use a Cleansing Conditioner as Opposed to Shampoo to Wash Your Hair

Cleansing Conditioners are gentle and detergent-free (i.e. pH neutral). Many contain little-to-no sulfates (sodium lauryl sulfate), thus they generally don’t lather. They clean, moisturise and condition hair all at once, without swelling the hair cuticles or over-stripping hair of its natural oil, retaining the goodness of your hair treatment. Upon application, hair is silky and soft, reducing friction; hence minimizing damage caused to hair cuticles. With cuticles still intact, treatments are better “locked” in for a longer period of time.

Tip #2: Protect Your Hair against Water and Shampoo

If you have fine and limp hair, Cleansing Conditioner generally don't work well as they can be too "heavy" to your liking. Instead, apply conditioner (or leftover serum and oil on dry hair (avoiding the scalp) before entering the shower. The conditioner will help minimize swelling and "close" the cuticles when hair is in contact with water and shampoo.

Tip #3: Apply Your Masque or Conditioner the Correct Way

There are lots of benefits living in Singapore. Unfortunately, humidity is not one of them. Moisture in the air causes our hair and cuticles to swell, resulting in frizziness and hair treatments to prematurely "bleed". To prolong your hair treatment results and maxed out the benefits of your hair conditioner or masque, try this instead:

Step 1: First, part your hair down the middle and gather the halves on each side of your face.

Step 2: Then split the two sections further into smaller sections as you go, working conditioner into your hair one lock at a time.

Step 3: Massage the conditioner or masque into your hair in a downwards stroking motion. The trick is to continuously work on that one section of hair in strictly downwards strokes until it feels as smoothed out as possible. This closes the cuticles in your hair, which will seal in all the nourishing goodness and also give your hair that great level of shine. Once you’re done with one small section, simply move on to the next.

It’s not about how long you leave the conditioner or masque in your hair, it’s the technique with which you work it into your hair. Try this daily and you’ll thank us later.


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