Different industries have different requirements when it comes to hair colours. There are many workplaces where lavender hair or rose pink hair are still being frowned upon, but there are increasing numbers of working professionals we observed in Singapore that are sporting unnatural hair colours.
What surprises us is that these female working professionals aren't just limited to those who work in the creative industries. Many companies like tech start-ups and non-client facing offices are now starting to embrace a more casual culture by extending generosity to dress code and self-expression. (Thanks to successful corporations like Google and Facebook that give employees plenty of control and freedom.) Could there be other reasons that contributed to this phenomenon?
#1: No More "Ah Lians" or other Negative Associations Tied to it?
Are the days when pastel and neon hair colours are associated with subcultures such as grunge, punks or goths long gone? Perhaps these hair colours have slowly crept into mainstream culture along with the rise of social media platforms such as Instagram and Pinterest, where people have gotten used to seeing all sorts of hair colours, techniques and styles; and are desensitised to them. This phenomenon is also further encouraged by mainstream celebrities and influencers sporting these hairstyles Pony Hair, Balayage and Ombre something you don't observe much 20 or 30 years ago. Suddenly, these unconventional hair colours become a norm in our society today.
#2: Freedom of Self-Expression is Taken to a New Level?
Not just Millennials, many women are now placing much importance on individuality and freedom of expression. Many believe that they should have the right to wear their hair any way they choose and their expression of individuality is not something that affects their work ethics or skills. Moreover, many associate confidence with the feeling of being in control, including how they look and portray themselves.
#3: Improvement of Hair Colouring Techniques?
Of course, the hairdressing industry has come a long way where streaky and high contrast colouring techniques that scream for (excessive) attention once predominated, are now replaced by well-blended hair colour palettes that add texture and movement to the hair. Take Chez Vous Hair Salon latest #FakeAsh hair colour collection and technique as an example, where the contrast between the highlights and lowlights have been drastically reduced and the gradation of colours are designed to be seamless; to increase wearability among working professionals. Perhaps, work-friendly hair need not be boring anymore.
#4: Hair Bleaching has Became Less Damaging?
Also, technological advancement has also reduce damaged caused to hair by pre-lighteners dramatically, easing the fear of hair breakage when pursuing these hair colours among consumers. Next time when you head to a salon for any lightening service, ask for Goldwell SilkLift pre-lightener. This #GentleGiant is infused with SilkProteinComplex and IntraLipid and is probably the least hair damaging bleach in the market today especially when paired with Goldwell's BondPro+ treatment making bleaching process safer.
#5: Customers Are Becoming More Sophisticated When It Comes to Styling and Taking Care of Their Hair?
If you've not realize, the price to pay for Instagram-worthy hair colours is damaged and unmanageable hair. #Truth. Are customers becoming more knowledgeable and willing to invest time in maintaining their new hair colour and texture (e.g. daily use of pre-shampoo conditioner, colour depositing shampoo, masque, serum, styling products and tools), especially with easy access to information online? Or, could it be the gratification of sporting a trending hair colour supercedes the decline in hair quality?
As long as one is not breaking the office dress code, it's perfectly fine to pursue these #HairGoals provided you know the commitment that comes with maintaining it. Such as using colour depositing shampoo to prolong the colour, treating your hair with masque daily to promote manageability, and using styling products and tools to enhance the look.
Is your workplace becoming more receptive with unconventional hair colours in recent years and what are some of the possible reasons for this phenomenon?
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